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15,000+ FIRST BREATHS SERVED
PHYSICAL CUEGUIDED RITUALNEXT ACTION
Phase 01 / Before
Scattered.
The day arrives before your attention does.
Neurosensory State-Switching System
Switch
your state
on demand.
Breath does the work. Scent anchors it. The inhaler delivers it. State OS makes it repeatable.
CHOOSE YOUR STATE →
Your state isn’t fixed.
It’s a setting.
The modern day asks you to wake up, lock in, and let go—often within the same few hours.
Whiff gives each transition a physical ritual: choose the state, run the breath, let the cue mark the change.
The problem
The world got louder.
We got lost.
Notifications. Deadlines. Another scroll. Every transition gets blurred into the next.
The overlooked lever
Your breath
is magic.
Yet you were never taught
how to use it.
5 min / day
In a randomized study, five minutes of daily structured breathwork improved mood and reduced respiratory rate over one month.
Cell Reports Medicine · 2023 ↗Breathing happens on its own. But it is also yours to control. WHIFF turns that overlooked ability into a guided ritual you can repeat.
Learn the breathwork
Use it to change
your state.
Choose the state. Follow the pace. Pair the breath with a sensory cue that marks the transition.
Experience the shiftThe state shift
A state shift,
in three moments.
Drag to explore Swipe to explore ←→
The ritual
Three moves.
One breath.
No swallowing. No waiting for the cup to kick in. A transition you can carry.
01 / 03
Choose your state
Energy, focus, or calm. Match the jar to the state you need to enter.
01 / 03
Whiff State OS · Included
The ritual.
On-screen.
Choose a state. Follow the breath. Log the shift.
7 guided sessions3 target states1 repeatable ritual
Browser-ready. No install.
Open State OS Open State OS on mobile or desktop and begin.
01 / 04Live interface
The three states
Three switches.
One day.
01 / 03
EnergyEnergize Surge
Start before the inbox does.
A sharp sensory cue for the moments that need activation—not another cup you have to wait on.
- Use cases:
- Early starts
- Before training
- High-output meetings
- Sensory profile: Sharp · Bright · High-intensity cue
What’s inside
Botanical cues.
Built to be distinct.
Plant-derived aromatic botanicals create a clear sensory signal for each state. The shared ingredient family is arranged below as one tactile signal system.
01 / 05Cool signal
Menthol
A clean, crystalline sensory edge.
Exact formulation and intensity vary by state. Non-ingestible. Use externally and avoid contact with eyes.
A day in states
Use it at the
transition.
01 / 04
Energy
Before the day starts pulling
Swipe the day →
Add one breath. Replace three defaults.
Choose your system
Start with
all three states.
01 / 03 JarsOne of each state
Core System
1× Surge · 1× Lite · 1× Relax
02 / 06 JarsTwo of each state
Core Balance Pack
2× Surge · 2× Lite · 2× Relax
The Whiff principle
We didn’t build
a product.
We built a switch.
Rooted in a ritual that has always been human. Engineered for a day that no longer knows how to pause.
Questions
Before your
first breath.
01 — What exactly is Whiff?+
Whiff is a neurosensory state-switching system. You pair a deliberate breath protocol with a state-specific sensory inhaler, while Whiff State OS guides and tracks the ritual.
02 — Is it aromatherapy or a supplement?+
No. Whiff is non-ingestible and designed as an active breath ritual, not a passive room fragrance. The breath is the mechanism; scent is the cue that marks the state you chose.
03 — How do I use it?+
Choose your target state, open the matching jar, keep it close to your nose, and follow the paced breath in State OS. Close the lid tightly after the session.
04 — What is inside the jars?+
Whiff uses plant-derived aromatic botanicals. The shared ingredient family includes menthol, camphor, eucalyptus, vetiver and other botanical oils; the exact sensory profile varies by state.
05 — What comes with Whiff State OS?+
Every system includes State OS: target-state selection, paced breath rituals, session logs, streaks and milestones. Use it as a web app or install the downloadable app on your phone.